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Tech Tips

2017 Fishing Reels - Who Owns What This Year! Posted 4/20/2011

Jarden Corporation owned the following: Berkley Inc., Pflueger, Mitchell, Johnson, Abu-Garcia, Shakespeare, Penn, Fenwick, Spider Wire, Stren 4, All Star Graphite Fishing Rods, Pure Fishing and Ugly Stick. The majority of the fishing reel brands listed above are made overseas and imported to the USA. Check the foot of any fishing reel to determine where it is made.

Jarden Outdoor Solutions owned: Coleman, Stearns, Rawlings, K2, Volkl, Ride, Exofficio and Marmot.

Newell Rubbermaid, Inc. has acquired Jarden Corporation for more than 15 billion in cash and stocks. The merger created a giant consumer goods company called Newell Brands. Newell Brands has started to make major changes at Pure Fishing. They have dismissed 30 members of its marketing operation based in Columbia, South Carolina. The firm providing public relations for multiple Pure Fishing brands has been told its services will no longer be needed. Several pro staffers have been told that their contracts will not be renewed.

W.C. Bradley Company Owns Zebco Brands Which Includes: Zebco, Rhino, Martin, Quantum, Fin-Nor, Van Staal and Cajun Line. Check the foot of any of the reel brands named above to determine where it is being made.

Others offering fishing reels in 2017 are: Shimano, Daiwa, Pinnacle-Silstar, Orvis Fly Reels, Wright - McGill Eagle Claw, Lew's, South Bend Sporting Goods, Tica USA Inc., Okuma, U.S. Reel, Islander Fly Fishing Reels, Abel, Alvey, Ardent, Bauer Fly Reels, Avet, Electric Fishing Reel Systems, Wave Spin, Ming Yang and Qualia. Check the foot of any of the reel brands named above to determine where it is being made.

An affiliate of Peak Rock Capital has acquired Lew's Fishing headquartered in Springfield, Missouri. Lew's manufactured rods, reels, combos and related fishing accessories, including its Super Low Profile reel platform.




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